HJOE (james885) http://www.cspdailynews.com/print
Post# of 15187
http://www.cspdailynews.com/print/csp-magazin...4?page=0,0
The demand for dried meat has risen to such heights that it now dwarfs that of other once comparable snacks. A recent report by market research firm Euromonitor found that jerky outsells seeds, party mixes, and pita chips—combined.
The rise of dried meat is in part the result of a general uptick in snacking among Americans. The U.S. snacks business, which includes not only jerky, but also chips, bars, nuts, and other fare, is now a $120 billion behemoth. Pepsi now relies on snacks—not soda—for growth. And it's easy to see why. A recent survey by Nielsen found that one in ten people in this country say they eat snacks instead of meals, a number which the research company expects will increase.
But jerky's popularity also owes a great deal to this country's obsession with protein. More than half of Americans say they want more of it in their diet, and they have proven that the talk isn't cheap.