Marimekko Corporation, Press release, 3 October 2016 at 10.00 a.m. Marimekko launched its spring/summer 2017 ready-to-wear collection at Paris Fashion Week on 2 October. The collection, shown in a Marimekko home set up in the Finnish embassy in Paris, reflects Marimekko’s timeless approach to design. By inviting media and industry professionals to explore its new ready-to-wear collection and lifestyle philosophy in a homelike setting, the brand wanted to challenge traditional boundaries between fashion and design. The theme of the spring/summer 2017 ready-to-wear collection encourages people to be true to who they are. The collection reintroduces five iconic garments from the 1960s and 1970s, hand-picked from Marimekko’s design archive by Creative Director Anna Teurnell. The four dresses and one skirt are among the most recognisable ready-to-wear pieces in Marimekko’s history and all share a playful and skilful use of the print in relation to the silhouette of the garment.
“The spring/summer 2017 ready-to-wear collection celebrates the timelessness of Marimekko design. The collection brings together revolutionary thoughts from Marimekko’s early years with new, surprising ideas that add to the continuum of our design heritage today. I have personally been very inspired by Marimekko’s archives and in particular the garments I’ve picked out from there for this collection. The architectonic dress is one of the emblems of Marimekko design, and these pieces capture the essence of our ready-to-wear. I find it remarkable that designs from decades ago feel so interesting and relevant still today, and I think that is what makes Marimekko so special,” says Anna Teurnell. As one of the most significant fashion events in the world, Paris Fashion Week provides a good platform for Marimekko to continue to build further international awareness among fashion and design media and influencers. During the event, the company also builds its relationships with retailers, such as premium department stores, multi-brand stores and e-tailers, in its key market areas Europe, North America, and the Asia-Pacific region.
“I’m happy that Marimekko’s unique point of view on design raised so much interest once again. Hundreds of media representatives and international fashion and design influencers visited the Marimekko home we had set up in the Finnish embassy. Presenting at Paris Fashion Week helps us greatly in our efforts to increase our international brand recognition in the long term,” says Tiina Alahuhta-Kasko, President and CEO of Marimekko.
Photos of the event and collection for media use: http://mediabank.marimekko.fi/l/PDDrDLzX_wLz
Further information: Asta Halme, Communications Tel. +358 9 7587 233 asta.halme@marimekko.com
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Marimekko is a Finnish design company renowned for its original prints and colours. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. Marimekko products are sold in about 40 countries. In 2015, brand sales of the products worldwide amounted to EUR 186 million and the company's net sales were approximately EUR 96 million. More than 150 Marimekko stores serve customers around the globe. The key markets are Northern Europe, North America and the Asia-Pacific region. The Group employs about 500 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com
