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International Coffee Day is an occasion that is used to promote and celebrate coffee as a beverage, with events now occurring in places across the world.
The first official date will be 1 October 2015, as agreed by the International Coffee Organization[1] and will be launched in Milan.[2] This day is also used to promote fair trade coffee and to raise awareness for the plight of the coffee growers.[3] On this day, many businesses offer free or discounted cups of coffee.[4] Some businesses share coupons and special deals with their loyal followers via social networking.[5] Some greeting card companies sell National Coffee Day greeting cards as well as free e-cards.[6][7]
In March 2014, a decision was taken by the International Coffee Organization to launch the first official International Coffee Day in Milan as part of Expo 2015.[8]
Various events have been held, called Coffee Day or National Coffee Day, with many of these on or around September 29.[9]
The exact origin of International Coffee Day is unknown. An event was first promoted in Japan in 1983 by The All Japan Coffee Association (全日本コーヒー協会).[10][11][12] In the United States "National Coffee Day" was mentioned publicly as early as 2005.[13] The name "International Coffee Day" was first used by the Southern Food and Beverage Museum, which called a press conference on October 3, 2009 to celebrate it and to announce the first New Orleans Coffee Festival.[14] It was promoted in China by the International Coffee Organization, first celebrated in 1997, and made into an annual celebration in early April 2001.[15] Taiwan first celebrated International Coffee Day in 2009.[16] Nepal first celebrated National Coffee Day on November 17, 2005.[17] Indonesia, which first celebrated National Coffee Day on August 17, 2006, celebrates it on the same day as Indonesia's Independence Day.[18]