http://www.pcworld.com/article/3017571/ces/over-th
Post# of 96879
ATSC 3.0 uses an IP data stream, so it's much more flexible than current broadcast standards. Using the system, broadcasts can simultaneously send several video streams of varying bandwidths and additional data streams.
Video will be encoded using scalable, high-efficiency video coding (SHVC), which is based on the new H.265 compression and the broadcasts will also include HDR (high dynamic range) data. That allows compatible TVs to display darker blacks, brighter whites and more vibrant colors.
The demonstration is an important one because several of the new features being introduced to televisions are not supported by current broadcasting standards. Among them, 4K and HDR provide a vastly improved picture but the signals cannot be sent over the air.
The flexibility offered by IP data means Internet-based streaming services can support the systems and so will ATSC 3.0.