Agreed. Why the heck would I launch a product and

Agreed. Why the heck would I launch a product and gear without being able to ensure that I own the trademark. It ensures that there are no copycats down the road to steal profit or knock you off. It ensures that the logo i am using is actually mine with no question. For example, if Apple did not get a trademark approved for their logo I would probably consider trying to sell Apple gear in some way, shape or form. It would be legal for me to do so. Not with a trademark however, I would need to get a license agreement from them, sharing profits.

The good news is, we are a few steps away from being Registered.