Marketing is not about having enough money it is k

Marketing is not about having enough money it is knowing where to find your market. Since there is obviously not much exposure out there, it would be smart to partner with the companies that want to sell 4K. They could create a symbiotic relationship where they help to sell the TVs by offering the content. Mentions in non-mainstream magazines are OK but do not reach the average consumer. The early adopters, which have already purchased, would probably read these articles, but someone going into Best Buy to pick up a new TV probably will not. These people will go immediately to Netflix and Amazon and most likely be satisfied with their selection, not knowing that UF has much more. For the average consumer, 4K is only part of their life; it improves their viewing, but is not influential enough for someone to go searching for content outside of the well-known providers. If they have an insert in the instructions packet when they get their TV with the UF logo, then the first thing they would do when they plug it in is search for UF and watch some 4K.