DOOH Displays & QDots... ...O.K. , this is more l
Post# of 22456
...O.K. , this is more like it , it isn't just me saying this anymore:
"DO Be useful. As DOOH becomes a ubiquitous feature of smart cities, advertisers should consider how to produce content that’s genuinely useful. Whether it’s making use of the features that integrated DOOH installations afford passers-by, or combining myriad streams of data to produce brand messaging that’s directly relevant, there is a wealth of opportunities ...............executives from media agencies and outdoor specialists, 86.3% identified DOOH as having the biggest growth potential over mobile, video on demand and other media channels..............
Higher-resolution displays, and technologies such as OLED, transparent displays, quantum dot and HDR, are opening up new possibilities for DOOH, allowing for brighter colours, wider viewing angles and seamless integration with the surrounding environment. With fibre connectivity, live content can be streamed to screens worldwide, and interactive technologies such as touchscreens and gesture recognition are set to bring a new level of immersion to DOOH."
Read more at http://www.campaignlive.com/article/5-future-...y.99"