LONDON, UNITED KINGDOM--(Marketwired - Sep 21, 2016) - GMO GlobalSign (www.globalsign.com), a leading provider of identity and security solutions for the Internet of Everything (IoE), announced today it is partnering with the Global Academy of Digital Marketing (GADM) to host an exclusive event dedicated to the Internet of Things (IoT) and how an IoT security strategy can not only protect organizations against breaches, but also offer a competitive advantage and brand protection. With an estimated 50 billion "things" connecting to the internet by 2020, security and privacy is at the forefront of concern for businesses and consumers, and marketing executives will have a strong influence on go-to-market strategies when launching IoT products and services.
GlobalSign executives and IoT industry innovators including Phil Sealy, Senior Analyst for ABI Research, Chris Shire, Business Development Manager for Infineon Technologies, Jonny Voon, Lead Technologist for Innovate UK, Adam Armer, IoT Global Business Development and Innovation Manager for Vodafone, and James Bailey, Senior UX Consultant for BunnyFoot will share their thoughts on the state of IoT, go-to-market strategies when launching IoT products and about leveraging security as a competitive differentiator. They will be joined by digital marketing executives from GADM.
"As more and more IoT products hit the market, marketing executives will be looking to gain a competitive advantage," said Christian Simko, Vice President of Marketing for GlobalSign. "The objective of this event is to educate marketing professionals on the state of IoT and how an IoT security strategy can not only mitigate critical risks (breaches, privacy, safety), but also offer an important competitive differentiator in this ultra-competitive market."
Panel Details:
- IoT Security Concerns: What Keeps You Up at Night? - From breaches that compromise customer data to service and devices being hacked, what's the impact on your company -- financial, reputation, etc.? Panelists will share thoughts on the most critical security concerns.
- Security Needs to Be a Must-Have IoT Feature - In the rush to introduce the next smart car, connected medical device, home automation system, etc., security has traditionally been an afterthought. Today, consumers are increasingly becoming aware of security and privacy concerns around the connected devices they are putting in their homes and businesses, and products with security built in from the start will have the advantage in the market.
- Beyond Protection and Privacy, Using Security to Improve Your User Experience - Security technology can be used to create a better user experience, and this panel discussion will focus on how embedded security can make it easier for users to protect themselves, as well as how it can be positioned as a competitive advantage.
During this half day seminar, attendees will learn how to:
- Build security into products and services from the start
- Leverage security as a competitive marketing advantage
- Improve the user experience for customers and users
- Ensure customers that their data is protected and private
- Protect the reputation and brand integrity of their organization
Additional Event Details
The conference is taking place Thursday, October 6, 2016: 2:00 - 6:00 p.m. at Atrium Event Space in the Camden neighborhood of London (Stables Market, Chalk Farm Road, London NWI 8AH). Tickets can be purchased (free of charge for GlobalSign guests) by visiting: http://www.gogadm.com/gadm-events/internet-of-things-conference/.
About GMO GlobalSign
GlobalSign is the leading provider of trusted identity and security solutions enabling businesses, large enterprises, cloud-based service providers and IoT innovators around the world to conduct secure online communications, manage millions of verified digital identities and automate authentication and encryption. Its high-scale PKI and identity and access management (IAM) solutions support the billions of services, devices, people and things comprising the Internet of Everything (IoE). The company has offices in the Americas, Europe and Asia.
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