The only conclusion I can draw from 100 markets is

The only conclusion I can draw from 100 markets is locations. There are not 100 states and a dealer is not a market, so I think its safe to guess they meant store locations. I think they blew that away already. Of course I could be wrong and Veal did couch his comments with, "we believe," so there is some wiggle room for missing the ultimate goal. Even if they do, the start (and this is just the beginning) is impressive.