i love the MNST comparison. It was the one thing

i love the MNST comparison. It was the one thing that has drawn me to this stock. However, after holding shares for almost a year, I've grown to realize there are two sides of the coin.

MNST was the pioneer....well, the 2nd pioneer behind red bull which started a decade earlier. but, MNST filled a void that had very little competition aside from redbull.

RMHB is entering a field that is highly competitive so its a different landscape vs the 1996 landscape where monster swept in with various flavors to compete against redbull. the challenges are different for RMHB. what is their biggest asset is also their biggest liability, i.e. the hemp association. that is something that MNST did not have to deal with and their path was a bit more clear. Also, RMHB is not the only player in the game. there are many hemp infused products vying for the same niche market.

I'm not saying RMHB might not be the next monster but lets keep the comparison in perspective. RMH is a great product. that there is no doubt, but it takes more than just a great product to make a profit. look at monster, for example. a very lame product that is profitable. the lesson there is a great product alone doesn't make a profit for the shareholder. We need more than that.