"It's not a sale investors need--investors were wh
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...and now just a few months after I said that...Mr. Heddle sharply shifted PTOI's business plan to licensing. You can guess why.
Don't be fooled by Mr. Heddle saying, "The primary focus of the business continues to be the license of the company's Plastic2Oil technology ...." This "primary focus" on licensing is brand new and came out of left field.
In the bigger picture, if the 'technology' was worthwhile at all, there would be multiple business plans which all would work. An analogy would be cars--cars have a valuable use so people buy them, lease them and even the companies which make cars use cars themselves. The bottom line is that the technology must have some worthwhile purpose or no business plan will work.
Mr. Heddle pretending to search around for just the right business plan to make this supposedly disruptive technology worthwhile is ridiculous. He's only trying to mix things up to keep investor interest high. If Mr. Heddle wanted to actually move it forward, he would show investors how well the processor actually produces value in the best case situation...assuming it had value. Barring any positive results of this supposedly disruptive technology, Mr. Heddle would keep the results hidden...which is exactly what he's doing.