Search engines/advertising networks practice their
Post# of 261
Posted On: 12/08/2012 9:01:43 PM
Search engines/advertising networks practice their contextual link inventory to match keyword-relevant text-join advertising with site content. CLI is generated based on listings of website pages with content that the ad-server deems a relevant keyword match. Ad networks further refine CLI relevancy by monitoring the Click-Through Rate of the displayed ads.
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