i get the idea of the hemp seed extract energy dri

i get the idea of the hemp seed extract energy drinks finding a market but i fail to see the selling point of the bottled water. if this was the only bottled water on the market, or if there wasn't so much competition in the bottled water industry, then i would get it. however the bottled water market is so saturated with others doing it that i just dont understand how this becomes profitable for the company and investors.
now maybe if the label was amazing, or maybe if the product offered something that others do not.
am i missing something?? can someone weigh in on this?
(and please do not tell me the ph of 7.5 is a big deal as it is not. even the video jerry put out on facebook of a ph test of a dozen bottled waters shows the ph in half of them to be at/around/or over 7.5. )