Here is the facts HJOE is selling a better product in the stores at a better price at the same price as like Jack links etc. So better product and value. They key is they have distribution in place an army of dealers who are servicing the store and brand. More deaers coming hard to compete with that. Hard for others without this model to get to the independant stores which there are more of than even chains in the USA. Also the HJOE flavors are unreal. I just had a some of the IPA and the Vodka Pepper. This stuff is unreal, I think you can see from the show in Indiana and believer here raving this is a winner.. They key is that they have flavors no one has and a better quality of meat that all is good but the big thing is they can instantly get into thousands of stores and dealers doing shows like the one coming up in Vegas, very hard for others to be able to reach the public with their brand on a level HJOE can. Plus the social media factor that is huge. I saw yesterday the Jerky is all over Instragram now. They have 4 things, Dealers, A great product and flavor profiles unmatched and high power social media, plus dealers doing events. It's a superfecta!
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