Just like all of the other bottled waters, on the

Just like all of the other bottled waters, on the same shelves. The differences in PH are controversial. Some people don't even tolerate higher alkalinity well, so there will always be a "range" of alkalinity above 7.2 that's good for you without one number being the only number. The other part that's nice is natural. I highly doubt that Alkaline Water will ruin the prospects of all other high alkaline beverages to enter the market. It seems to me that they've already "positioned" their product, but I agree that the question should be forwarded to management to see what they think. I've known about the 8.8 for a long time, so they should be fully aware of it, but it's pricey and Eagle Spirit is spring water that's still good for you. IMHO it should do well. We'll just have to see what happens. Another thing to consider is that they can enhance all of their beverages in a number of ways, including the offering of a range of alkalinities, all achieved naturally. It would be a good question to ask them.