| 1. | Details of the person discharging managerial responsibilities/person closely associated | |
| a) | Name | Ronica Wang |
| 2. | Reason for the notification | |
| a) | Position/status | Member of the Board of Directors in PANDORA A/S |
| b) | Initial notification/Amendment | Initial notification |
| 3. | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |
| a) | Name | PANDORA A/S |
| 4. | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |
| a) | Description of the financial instrument, type of instrument Identification code | Shares ISIN DK0060252690 |
| b) | Nature of the transaction | Purchase of shares |
| c) | Price(s) and volume(s) - Volume(s) - Price(s) | 441 shares DKK 833.5 |
| d) | Aggregated information - Aggregated volume - Price | 441 shares DKK 367,574 |
| e) | Date of the transaction | 2016.09.02 |
| f) | Place of the transaction | NASDAQ Copenhagen A/S |
ABOUT PANDORA PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. PANDORA jewellery is sold in more than 100 countries on six continents through approximately 8,900 points of sale, including more than 1,900 concept stores.
Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 17,800 people worldwide of whom approximately 12,000 are located in Gemopolis, Thailand, where the Company manufactures its jewellery. PANDORA is publicly listed on the NASDAQ Copenhagen stock exchange in Denmark. In 2015, PANDORA’s total revenue was DKK 16.7 billion (approximately EUR 2.2 billion).
CONTACT For more information, please contact:
| INVESTOR RELATIONS Magnus Thorstholm Jensen Vice President, Head of Investor Relations +45 3050 4402 mtje@pandora.net | MEDIA RELATIONS Kristian Lysgaard Director, Group Communications +45 2556 8561 krly@pandora.net |
| Brian Granberg Investor Relations Officer +45 6178 4884 brgr@pandora.net |
