"SONY 4K ULTRA to charge $7.99 for 4K+HDR rentals
Post# of 96879
Holiday Season".
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These $7.99 prices show you the PROFIT MARGINS are
going to be much better in this format when NTEK deploys its
4K+HDR version this yr. NTEK may even beat those
prices like $6.99 and still have hefty profits.
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•Sony says it's teaming with Intel to bring Ultra to Intel-powered PCs, opening up a new set of devices for its 4K movie streaming service.
•The service will debut on computers with Intel's seventh-generation Core processors starting in Q1 2017.
•Ultra in turn will add new features, including 48-hour rentals as well as free 10-minute previews to let customers sample 4K resolution before paying.
•The streaming service had launched early this year on Sony's 4K televisions. But more than 100 new devices powered by the seventh-gen Intel processors will be available this holiday season, with some coming as soon as September, the companies said.
•New 4K releases with HDR on Ultra are priced at $29.99 to own, and $7.99 for a 48-hour rental. Older library titles are priced at $25.99 to own.