Making money in virtual reality isn’t easy in th
Post# of 96891
Posted On: 08/30/2016 12:20:33 PM
Re: tinytoes51 #65816
Making money in virtual reality isn’t easy in these early days of the medium. But Immersv, which has built a VR marketing platform, has some promising early results that show engagement with VR ads is much higher than on mobile or desktop.
Emeryville, Calif.-based Immersv has a platform that tracks whether someone is viewing a particular ad embedded within a virtual reality experience. It found that click-through rates, or more correctly “gaze-through rates,” (GTR) are nearly 30 percent on Immersv’s platform, compared to industry averages of 1 percent for mobile and 0.4 percent for desktop, according to the Innovid 2016 Global Video Benchmarks.
And Immersv said that VR drives 12 new installs for every 1,000 video ad views, compared to 0.5 for mobile and 0.2 for desktop. Video completion rates on Immersv videos are over 80 percent.
Mihir Shah, CEO and cofounder of Immersv, acknowledged in an interview with GamesBeat that the survey is self-serving. But he added, “I am absolutely floored. I’ve never seen conversion numbers like these. These ads are new, but I didn’t see these kind of numbers at Tapjoy or RockYou (where he previously worked) at the dawn of mobile apps and Facebook apps.”
He added, “There’s something about the medium of VR. The numbers are consistent across our network. They are part of a pretty engaging experience, like watching a movie trailer. The ads are popular across the board. It is scaling fast, and we started writing checks to publishers three months ago. It will really be meaningful in 2017.”
Emeryville, Calif.-based Immersv has a platform that tracks whether someone is viewing a particular ad embedded within a virtual reality experience. It found that click-through rates, or more correctly “gaze-through rates,” (GTR) are nearly 30 percent on Immersv’s platform, compared to industry averages of 1 percent for mobile and 0.4 percent for desktop, according to the Innovid 2016 Global Video Benchmarks.
And Immersv said that VR drives 12 new installs for every 1,000 video ad views, compared to 0.5 for mobile and 0.2 for desktop. Video completion rates on Immersv videos are over 80 percent.
Mihir Shah, CEO and cofounder of Immersv, acknowledged in an interview with GamesBeat that the survey is self-serving. But he added, “I am absolutely floored. I’ve never seen conversion numbers like these. These ads are new, but I didn’t see these kind of numbers at Tapjoy or RockYou (where he previously worked) at the dawn of mobile apps and Facebook apps.”
He added, “There’s something about the medium of VR. The numbers are consistent across our network. They are part of a pretty engaging experience, like watching a movie trailer. The ads are popular across the board. It is scaling fast, and we started writing checks to publishers three months ago. It will really be meaningful in 2017.”
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