One name to be added!! and market share numbers to
Post# of 96892
Posted On: 08/30/2016 8:31:27 AM
One name to be added!! and market share numbers to change!!
Three Companies Control Almost 90% of the Subscription Streaming Market
- See more at: http://cordcuttersnews.com/three-companies-co...cxh0K.dpuf
At last count there are over 100 streaming services in the United States; however, 90% of Americans who subscribe to a streaming service subscribe to the big three.
According to Digitalsmiths, a Tivo-owned research company, Netflix, Amazon Prime Video, and Hulu share 89.5% of the market. Of the Americans who subscribe to a streaming video service 53.7% subscribe to Netflix, 24% subscribe to Amazon Prime Video, and 11.8% subscribe to Hulu.
Other notable mentions include HBO NOW at 5.6%, CBS All Access at 1.7%, Sling at 1.5%, and PlayStation Vue at 1.4%. Although there are more services than just the big three there is a huge gap between Netflix at 53.7% and the fourth place service, HBO NOW at 5.6%.
Netflix, Amazon Prime Video, and Hulu all saw growth since 2013. In 2013 Netflix had just 28.0% of the market share, Amazon Prime Video had 14.1%, and Hulu had 9.5%. (Blockbuster’s now defunct streaming service had 1% of the streaming market in 2013.)
In 2016, 36.1% of Americans did not subscribe to a streaming service compared to 65.1% of Americans who did not subscribe to a streaming video service. Overall subscriptions to a paid streaming service has grown 6.2% since 2015 and 29% since 2014.
Streaming and cord cutting are going strong; however, the dominance of the big three is both scary and comforting. The competition between the big three seems to be stronger than ever, and competition is good for cord cutters.
Please follow us on Facebook and Twitter for more news, tips, and reviews.
- See more at: http://cordcuttersnews.com/three-companies-co...cxh0K.dpuf
Three Companies Control Almost 90% of the Subscription Streaming Market
- See more at: http://cordcuttersnews.com/three-companies-co...cxh0K.dpuf
At last count there are over 100 streaming services in the United States; however, 90% of Americans who subscribe to a streaming service subscribe to the big three.
According to Digitalsmiths, a Tivo-owned research company, Netflix, Amazon Prime Video, and Hulu share 89.5% of the market. Of the Americans who subscribe to a streaming video service 53.7% subscribe to Netflix, 24% subscribe to Amazon Prime Video, and 11.8% subscribe to Hulu.
Other notable mentions include HBO NOW at 5.6%, CBS All Access at 1.7%, Sling at 1.5%, and PlayStation Vue at 1.4%. Although there are more services than just the big three there is a huge gap between Netflix at 53.7% and the fourth place service, HBO NOW at 5.6%.
Netflix, Amazon Prime Video, and Hulu all saw growth since 2013. In 2013 Netflix had just 28.0% of the market share, Amazon Prime Video had 14.1%, and Hulu had 9.5%. (Blockbuster’s now defunct streaming service had 1% of the streaming market in 2013.)
In 2016, 36.1% of Americans did not subscribe to a streaming service compared to 65.1% of Americans who did not subscribe to a streaming video service. Overall subscriptions to a paid streaming service has grown 6.2% since 2015 and 29% since 2014.
Streaming and cord cutting are going strong; however, the dominance of the big three is both scary and comforting. The competition between the big three seems to be stronger than ever, and competition is good for cord cutters.
Please follow us on Facebook and Twitter for more news, tips, and reviews.
- See more at: http://cordcuttersnews.com/three-companies-co...cxh0K.dpuf
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