Yes. Their present course toward uplisting to the

Yes. Their present course toward uplisting to the OBCQB and big chain/big box deals, especially 7 Eleven in the very near term, will produce strong quarter over quarter revenue growth. The PPS will trend upward with revenue growth once uplisted and that would suffice to slow, then halt and finally eradicate any need for the slightest concern over debt/dilution. The growth of the brand is the achievement that will "turn it around" as you suggested. It's essentially THE challenge for all startups. Contained in the "very early in the game" financials is revenue growth, and the boat hasn't even planed out yet. You need to gather momentum and see a "smoothing" out with production and distribution in order to be able to see the progress in a small window. That's about to become a thing of the past as the recent growth strategy executions start showing their worth in some sweet press releases. I'm sure we'll still see plenty of skepticism prior to the appearance of these major PR's, but we're so close now it won't matter much. It wouldn't surprise me a bit if they stepped out of formation and blind sided the shorters with an A-bomb just for the fun of it.