Extrapolating from your post Ntek has been working
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Daydream..Opens a massive opportunity for VR ads to flourish. Studies suggest that consumers engage with VR ads at a staggeringly higher rate than ads in mobile and desktop apps. VR ads drove 12 new app installs for every 1,000 video ad views, based on research by the VR marketing platform Immersv cited in Venture Beat. This is compared with industry averages of 1% for mobile and 0.4% for desktop, as stated in Innovid’s 2016 Global Video Benchmarks.
Creates an entirely new way to reach and engage with consumers. VR is the next step in the evolution of media screens and consumer touchpoints. It will enable new forms of creativity, immersive storytelling, and ways to connect with potential customers, via an advertising medium that consumers might actually enjoy. In a study of 1300 consumers, more than half of respondents said they were more likely to make purchases from a brand using VR, according to GreenlightVR.