Netflix will have more subscribers outside of the US by 2018, according to new research. IHS Markit noted Netflix’s subs base grew 30% between 2014… Read more
Netflix will have more subscribers outside of the US by 2018, according to new research.
IHS Markit noted Netflix’s subs base grew 30% between 2014 and 2015, and is forecasted to grow 21% this year, as the SVOD service reaches a “territorial expansion” peak.
International subs will grow 38% this year, the research claimed, with more than 2.8 million of these coming from the 130 new territories Netflix expanded into in January when it went virtuallyglobal (notably excluding China).
“At the moment, Netflix has 79.9 million total paying subscribers,” said Irina Kornilova, senior analyst at IHS Technology. “By 2018, international subscribers will over-take the number of subscribers in the US for the first time, and by 2020, Netflix will have 75 million international subscribers.”
Furthermore, Netflix will break the 100 million subs mark by 2018.
IHS claimed Netflix’s revenues would reach US$13 billion by 2020, with 53% coming from international markets. Domestic revenue will hit US$6.2 billion, with international taking around US$7 billion.
Unsurprisingly, western Europe will be among the leading regions outside the US for Netflix by the end of this year, with more than six million subscribers in the UK. There will also be a combined 5.4 million subs from the Netherlands and the Nordics.
Netflix will have more subscribers outside of the US by 2018, according to new research.
IHS Markit noted Netflix’s subs base grew 30% between 2014 and 2015, and is forecasted to grow 21% this year, as the SVOD service reaches a “territorial expansion” peak.
International subs will grow 38% this year, the research claimed, with more than 2.8 million of these coming from the 130 new territories Netflix expanded into in January when it went virtuallyglobal (notably excluding China).
“At the moment, Netflix has 79.9 million total paying subscribers,” said Irina Kornilova, senior analyst at IHS Technology. “By 2018, international subscribers will over-take the number of subscribers in the US for the first time, and by 2020, Netflix will have 75 million international subscribers.”
Furthermore, Netflix will break the 100 million subs mark by 2018.
IHS claimed Netflix’s revenues would reach US$13 billion by 2020, with 53% coming from international markets. Domestic revenue will hit US$6.2 billion, with international taking around US$7 billion.
Unsurprisingly, western Europe will be among the leading regions outside the US for Netflix by the end of this year, with more than six million subscribers in the UK. There will also be a combined 5.4 million subs from the Netherlands and the Nordics.
