A lot of shorting day traders happy to partake. Not all of the shares trading are new. What they've had to sell they've had to sell, gotta keep the effort moving forward. As they clear this hurdle they'll get some help from the bank they just hooked up with as well as a rising share price. Could see some sweet news paired with the no comments letter or even before it too. I'm sure the deal with 7 Eleven will happen very soon now that the product is in the test stores. Just a little longer now. I see more reason than ever to add shares while they're cheap. The brand is successfully growing, which means the dilution we hate to see will cease and then become irrelevant in the face of sales growth. I wouldn't put my mortgage payment on it, but that wouldn't be indicative of a long term investment either.