SOUP News .63 Carlin OBrien Batson Named as Bro

SOUP News .63

Carlin O’Brien Batson Named as Broker to Represent Original Soupman Shelf-Stable Carton Soups in the Midwest Region

2012-05-11 09:15 ET - News Release

Leading Soup Line Stocks Grocer’s Shelves with NEW Shelf-Stable Carton Soups

NEW YORK -- (Business Wire)

Soupman, Inc. (OTCBB: SOUP ) announced today that The Original Soupman, the long-adored and best-tasting soup brand in the world which inspired the famous soup episode on Seinfeld, has selected a leading, full-service grocery broker and retail specialist, Carlin O’Brien Batson, to coordinate sales of its new shelf-stable carton packaged soups in the Midwest region of the U.S.

Based in Kentwood, Michigan, Carlin O’Brien Batson provides comprehensive brokerage services to brands seeking targeted retail availability, expanded coverage, turnkey solutions and passion all the way through the point of purchase. Carlin O’Brien Batson has a solid footprint in the grocer industry that is expected to bring great value to The Original Soupman, as the Company’s new shelf-stable carton packaged soups launch within fine grocers. The Original Soupman soups will be offered in the main soup aisle, adjacent to Campbell’s® (NYSE: CPB ) and Progresso® (NYSE: GIS ) soup products, where over $6 billion in annual soup purchases occur.

“The Carlin O’Brien Batson team is thrilled to partner with Shaq, and the world class team at The Original Soupman,” said Michael Stone, Vice President of Grocery for Carlin O’Brien Batson. “Soup Man’s innovative and delicious recipes are the stuff of legend and we are beyond excited to bring the new shelf-stable carton soups directly to the soup aisle for consumer purchase.”