I think your lost the Jerky market it totally different that the Hangover market but there is also huge crossover potential. Jerky is now a big product that woman are consuming for high protein. That was an informative ad aimed to reach soccer mom and also a different demographic of chain buyers company folks etc in my opinion. I think if you watch HJOE twitter you see these guys understand marketing and demographics in a way that most don't. I just saw the ad on Twitter post a few min ago going after the demographic of redneck eating jerky. The company is evolving and reaching many demographic in othere was watch Instagram and you see another face of HJOE. Don't think for a second these guys don't know what their doing. I also seen your semi bashing post before. Divide and concour will not work and we will continue to see HJOE tearing it up with Jerky and shots all over the country etc. I expect will see Hangover Nurses at out door events pushing Jerky with shots. HJOE is only going to build more of an edge and expand the base. The Jerky will bring more people to the shots and the shot crowed they are going to be eating jerky. I think you miss the point. They understand the game quite well. As we have seen their website skyrocket in ranking to 650K in the world. I say they know what they are doing. Also the Jerky product I say are bad ass New Orleans Whiskey Cured Cajun Jerky! Come on they are on the cutting edge man.
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