Yes, this if essentially a formality for 7-11 to i

Yes, this if essentially a formality for 7-11 to ink a deal. As with most companies this large, they have to "trial" products, basically just to be able to say they did and justify the deal. I look at it like a CYA formality since there are already several individual 7-11's carrying Rocky Mountain High products (some for quite a while now), but what we're looking at now is a corporate contract and that's huge. Since I'm sure the franchises currently carrying the products can attest to the popularity of them, it should be basically just going through the motions. There are always locations that will do better than others, for all sorts of reasons. As we've already heard back from some right on this board, sometimes it's the way a local franchise categorizes a food or beverage and therefore it might be stocked in a part of the store several aisles away from where you would first expect to find it. It's trial and error for store managers too, and some are better and faster at it than others. As a result, the marketing teams strategy for officially trialing products is to spread it around in order to get a decent average on which to base their theoretical full scale performance predictions. IMHO it should be a shoe in.