SAN JOSE, CALIF.—Ultra HD with high dynamic rang

SAN JOSE, CALIF.—Ultra HD with high dynamic range, or UHD HDR: Everyone is talking about it, but few are doing it. Those companies that do have UHD-capable cameras and UHD HDR content are few and far between. Last year NASA partnered with Harmonic to launch NASA TV UHD, the first noncommercial consumer UHD channel in North America. Today, the most notable adopters are the media industry’s streaming service powerhouses, which are leveraging their resources to launch early channels featuring cinematic and episodic UHD HDR content. For broadcasters, though, the powerful appeal of UHD HDR lies in its massive potential in the live sports arena.

Unlike the relatively straightforward workflow for creating post-produced cinematic UHD HDR content, live sports production in UHD HDR demands the capture of UHD HDR images and transmission of this video from the stadium or arena, passed through with graphics and advertisements, for conversion into the appropriate format—typically standard dynamic range (SDR) HD for broadcast or any of a variety of streaming formats.
http://www.tvtechnology.com/harmonic/0032/mak...ity/279232