Success for beverages that didn't win any taste tests to get there only thrive unchallenged until something better comes along. Like most people, if there are several choices out there, like with beer or sodas, it had better taste good or I'm not buying it twice. I realize some people couldn't taste it if there was dog shit in it, but for most, if it tastes better, has all natural ingredients including hemp seed extract or CBD infused into it, then it stands out real fine and it's highly likely to get loyal customers buying it regularly. A lot of people didn't think companies would succeed in marketing processed meats that cost more because they contained no artificial (cancer causing) preservatives, but they too were wrong. The energy drink companies that started out over a decade ago and made it were no farther ahead after 1 year than this one is. Actually, they weren't doing this well. Some of us true longs have a better sense of what it'll take to compete with the ones already out there. We're not here just for the next push to .30, we know what the true potential is. This company will do fine if they accomplish what Vegasandré and Jerseyfish pointed out, and it's pretty damn likely that they will. And I'm sorry, but taste matters.
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