Looking ahead, Lowe says he's hoping to include more goodies in MoviePass subscriptions. That includes private premiere day screenings for members, as well as potential deals on merchandise after seeing a film. Eventually, he plans to bring all of the service's functionality to your phone, so you can buy tickets and reserve seats without carrying a clunky credit card. That's something MoviePass is already offering in a few markets.
Lowe also wants to prove that the service could be a useful marketing ally for studios, by offering data on how its subscribers attend cinemas.
"I'm very confident this is a billion dollar a year business," Lowe said.
IMO this will give the studios a much more solid data to go same day release streams online..