https://www.engadget.com/2016/07/12/moviepass-unve
Post# of 96879
Looking ahead, Lowe says he's hoping to include more goodies in MoviePass subscriptions. That includes private premiere day screenings for members, as well as potential deals on merchandise after seeing a film. Eventually, he plans to bring all of the service's functionality to your phone, so you can buy tickets and reserve seats without carrying a clunky credit card. That's something MoviePass is already offering in a few markets.
Lowe also wants to prove that the service could be a useful marketing ally for studios, by offering data on how its subscribers attend cinemas.
"I'm very confident this is a billion dollar a year business," Lowe said.
IMO this will give the studios a much more solid data to go same day release streams online..