MaxPoint Extends Access to Its Multidimensional Digital

New Post Public Reply Private Reply Replies (0) Message Board
News Desk 2018
MaxPoint Extends Access to Its Multidimensional Digital Audience Data by Integrating with Adobe Audience Manager

RALEIGH, N.C., Aug. 10, 2016 (GLOBE NEWSWIRE) -- MaxPoint (Nasdaq: MXPT ) today announced a strategic alliance with Adobe Audience Manager, the data management platform (DMP) within Adobe Marketing Cloud. Through this integration, marketers will be able to access MaxPoint’s unique real-time location and purchase intent insights, enabling them to leverage MaxPoint’s proprietary data across all of their marketing activity.

The advent of real-time purchase intent insights, combined with where a user shops, signals a paradigm shift in the field of audience data. MaxPoint will dynamically update the data available in Adobe Audience Manager so that personalized marketing can be delivered to consumers at the optimal time to drive engagement and results.

“MaxPoint remains laser-focused on broadening and simplifying access to our data,” said Joe Epperson, CEO of MaxPoint. “Integrating our audience data into Adobe Audience Manager allows marketers to reach consumers with unique, tailored messages more quickly and dynamically with significantly greater precision.”

Adobe Audience Manager consolidates audience information from all available sources, helping identify and reach key audience segments so advertisers and publishers can consistently deliver more relevant, customized digital experiences to their customers. The solution was recognized as a leader and received the highest score for Current Offering in “The Forrester Wave™: Data Management Platforms, Q4 2015” report by Forrester Research, Inc.

“By integrating MaxPoint’s multidimensional audience data with Adobe Audience Manager, we put valuable audience segments into the hands of marketers that can be used across any digital channel,” said Ali Bohra, director of product marketing at Adobe.

About MaxPoint MaxPoint is a marketing technology company that generates hyperlocal intelligence to optimize brand and retail performance. We provide a platform for brands to connect the digital world with the physical world through hyperlocal execution, measurement, and consumer insights.

The company’s proprietary Digital Zip ®  technology and the MaxPoint Intelligence Platform™ predict the most likely buyers of a specific product at a particular retail location and then execute cross-channel digital marketing programs to reach these buyers. For more information, visit maxpoint.com .

About Adobe Marketing Cloud Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, video, audience management, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud.

Media Contact Alex Fencl Ketchum for MaxPoint alex.fencl@ketchum.com 404.879.9122

Scroll down for more posts ▼

Top 10 Most Recent News Articles

EMCO's New Automated Facility Could Shake Industry

Updated Category News Views 24

A Novel Leap in Production Capacity EMCO Industries just put a solid foot on the accelerator with their brand-new, shiny, fully automated plant over in Claremore, Oklahoma. If you're glancing at heavy-duty trailer springs, you can't ignore the fact that this is a multimillion-dollar investment. Heck, this monstrous 30,000-square-foot facility more than doubles what EMCO...

Continue Reading
Decoding CarBravo-Certified vs Traditional Used Cars

Updated Category News Views 22

What’s Behind Door Number One: CarBravo Certification When you walk onto a car lot these days, it's a mixed bag: shiny badges boasting certifications or basic used car signage. For anyone who's spent time around cars, two types stick out—there’s your CarBravo-certified vehicles and your good ol' used cars. Now, Marissa McCoy and Jill Maniaci from Heidebreicht...

Continue Reading
U. of Phoenix and LACCD Launch 3+1 Degree Pathway

Updated Category News Views 22

Opening the Floodgates for Ambitious Community College Students When it comes to climbing the educational ladder, not everyone starts at the same rung. That's a fact we've all come to terms with in one way or another. Enter the University of Phoenix and the Los Angeles Community College District with a solution to expand educational access. The 3+1 Program: A Cost-Saving...

Continue Reading
C3EL Expands Federal Footprint with Strategic Contracts

Updated Category News Views 10

Pushing Boundaries in Federal Contracts What a ride C3EL's had in Government Fiscal Year 2026! Let me tell you, they’ve bagged a bunch of contracts that’d make any company’s mouth water. Kicking things off, they snagged a prime cybersecurity contract from the U.S. Air Force. Considering our current cybersecurity landscape, that's like striking gold. But they...

Continue Reading
Duke Energy's Cost-Protection Plan Shields Ratepayers

Updated Category News Views 21

Shielding Customers From Data Center Costs Let's get right into the thick of it: Duke Energy's latest move is a strategic one, shrouded in industry terms but with a real impact on regular folks' wallets. The company's agreement with heavyweights like Amazon, Google, and Meta aims to protect existing customers in North Carolina from getting hit with the costs of powering...

Continue Reading
Merit Expands in New York with Bold Acquisition Move

Updated Category News Views 23

Merit Financial's Growth Trajectory Takes a Leap You watch the movers and shakers in this game long enough, and you start to see patterns. Merit Financial Advisors is one of those juggernauts you'd better keep an eye on. These folks just scooped up Moldenhauer & Associates—a firm that's been a staple in Orchard Park, New York—for a cool $1.1 billion worth of client...

Continue Reading
Wally Disrupts Dental Industry with $25M Funding

Updated Category News Views 26

A New Breath of Fresh Air for Dental Care Dental visits—a tedious, costly affair we've all dreaded. So, when Wally rolls out an overhaul in this stale landscape, it's worth taking notice. With $25 million in their pockets from Series A funding led by Maveron, Wally's swaggering in with a plan to flip the script on dental care across the nation. Redefining the Dental...

Continue Reading
OCI N.V. Secures a Win in Court; EGM Proceeds as Planned

Updated Category News Views 25

OCI Dodges a Bullet in Amsterdam Court Stepping into the courtroom drama, OCI N.V. just took home a win as the Amsterdam Court of Appeal's Enterprise Chamber gave them a clean bill of health, kicking out the inquiry request from VEB and a bunch of other shareholders. The judges weren't convinced there was anything fishy going on, so they tossed the inquiry petition and...

Continue Reading
Gong, Agentforce, Avoma Crowned 2026 CI Champions

Updated Category News Views 29

Diving Deep into Conversation Intelligence There's a lot to unpack when three software titans hog the spotlight, and that's exactly what's happening in the world of conversation intelligence this year. It's like we've hit the jackpot with Gong, Agentforce Sales, and Avoma carving out their turf as the 2026 Champions, according to the venerable Info-Tech Research Group....

Continue Reading
HelloNation Brings 'Edvertising' to NC REALTORS® Event

Updated Category News Views 26

HelloNation's Bold Step into Real Estate Networking October 8th to the 11th is shaping up to be a pivotal few days in Wilmington, North Carolina. Here’s the scoop: HelloNation, known for its innovative 'edvertising' model, is joining the bustling crowd at the 2026 NC REALTORS® Convention. This isn’t just any get-together—it's the grandest annual jamboree for real...

Continue Reading

Top 5 Most Recently Viewed Articles

Longboard Pharmaceuticals Launches Phase 3 Study for Bexicaserin

Updated Category News Views 177

Alright, let’s slice into this. Longboard Pharmaceuticals, Inc. (Nasdaq: LBPH) is stepping up with its global Phase 3 DEEp SEA Study—an ambitious clinical trial centered on bexicaserin aimed at tackling the nasty seizures associated with Dravet syndrome. This isn’t just some side project; it's a significant leap for a company that's planted its flag firmly in the...

Continue Reading
Understanding the Current Options Trends for UPS Stock

Updated Category News Views 75

Analyzing the Options Activity of United Parcel Service Investors with substantial capital have taken a notably bearish view regarding United Parcel Service. Evaluating options activity for this prominent company, we observe that there have been a total of 9 trades recorded. Upon further inspection, it's evident that only 11% of these trades were initiated with bullish...

Continue Reading
GDS Holdings Completes Successful C-REIT IPO on Shanghai Exchange

Updated Category News Views 149

GDS Holdings Limited Celebrates C-REIT IPO Success GDS Holdings Limited, known as GDS, is thrilled to announce that it has successfully completed its initial public offering of its China REIT, or C-REIT, on the Shanghai Stock Exchange. This milestone marks an exciting moment for the company and its stakeholders as market interest surpassed expectations. Highlighting the...

Continue Reading
Executive Leadership Changes at International Paper Announced

Updated Category News Views 277

Executive Leadership Changes at International Paper Announced International Paper, a global leader in the paper and packaging industry, has made significant strides by appointing new leaders to its executive team. These changes aim to enhance the company's strategic direction and operational efficacy. Tim Nicholls has been appointed as Executive Vice President and...

Continue Reading
Understanding Prosafe SE's Latest Share Trading Dynamics

Updated Category News Views 362

Overview of Prosafe SE's Share Trading In the ever-evolving landscape of financial markets, shareholders of Prosafe SE are navigating a pivotal moment. With important decisions on the horizon, the recent announcements regarding the issuance of warrants cannot be overlooked. Extraordinary General Meeting and Warrants On a notable day, the Company—Prosafe SE—called...

Continue Reading