The problem is that many of us here are long term

The problem is that many of us here are long term investors and many are not. For those who are long term, since we already know they nailed it with the flavors and the all natural ingredients, just seeing decent increases in sales revenues in the early quarterlies is great, and so are new products, product formats, marketing/distribution progress, and obvious strides in brand awareness and repeat sales progress. They are building an awesome brand here without going into lethal debt while doing it, so it's a little slow for some or most short term investors. If the news of something that marks big success in the building of the brand fails to POP the pps, short term investors see it as failure even though the long term investors know that it's not and continue to speak with excitement about the progress. Hey, it'd be great to see it pop like it did last year, but the pop that's coming wont be unsupported and vulnerable to short and slander attacks the way the first one was. It also has a fantastic chance of becoming huge not just in the U.S., but internationally as well. Once the regulatory red tape is out of the way, 7-11 can help tremendously with that. To sum it up, you can expect more talk of what's next from longs, but no promise as to the pps movement that follows. Post uplist and net profit we'll be in a whole other ball park. If you can't wait then by all means don't. Sell your shares and look for a momentum play just like this was last year when sales began on Amazon.