Energy Drink Market in China & Hong Kong "Busi

Energy Drink Market in China & Hong Kong

"Busier lifestyles fuel demand among consumers, in particular young consumers, for energy drinks. Consumers’ needs to stay up late for work or for gatherings or outdoor activities supported another year of healthy development in energy drinks in 2015, with off-trade volume growth of 18% registered. From the leading companies’ side, their efforts in claiming the energy-sustaining benefits which their products have are well recognised by local consumers. From the consumers’ side, they believe what leading brands, such as Red Bull, Eastroc Super Drink and Hi-tiger, claim in television advertisements and admire the energy-boosting effects they experience after drinking these products."

"Energy drinks recorded positive growth in both off-trade and on-trade volume due to the hectic and busy lifestyles of many Hong Kong people. Young adults are the main consumers. Unlike coffee that can only keep people awake for a few hours, energy drinks provide the extra vigour that is needed throughout the day. Lack of sleep is a common problem for Hong Kong people; some ingredients in energy drinks provide enhanced concentration, which is beneficial to people who need to focus on work or study after a sleepless night."

http://www.euromonitor.com/energy-drinks-in-china/report

http://www.euromonitor.com/energy-drinks-in-h...ina/report