Are you insane? Red Bull doesn't "control" the party scene. People try new things on a regular basis. If not, neither Red Bull or Monster ever would've become popular. Back in the day before the new "energy" drinks hit the scene, coffee "controlled" the pick-me-up scene with both hot and cold versions and had been able to claim that spot for a very long time. If something tastes great, even BETTER, and hosts a list of ingredients that is way more appealing, it's gonna kick ass. You can argue about it all you want, but there's ALWAYS going to be room for something better, and there'll always be room for multiple products/brands in every category. Overall winners will be chosen by the consumers like they always have been, and judging by how well Rocky Mountain High hemp infused drinks have done in just over a year on the market, it's obvious they're headed for the top shelf. Red Bull or no Red Bull. Also, once I find out there's an ingredient in Red Bull that's extracted from bull semen, I wouldn't feed it to my dogs!
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