Bon-Ton Stores New and Now Fall Trends MILWAUKEE, Aug.

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News Desk 2018
Bon-Ton Stores New and Now Fall Trends

MILWAUKEE, Aug. 02, 2016 (GLOBE NEWSWIRE) -- Be inspired by what’s new and now in fashion this season and refresh your wardrobe as we unveil some of our favorite trends.  These trend-right fall styles can be found in store or online at any Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s or Younkers stores this fall.

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/Attachm...608ebcf7c9

Blouse Party The BLOUSE has never been a more important piece to your wardrobe until now!  Feminine details including lace, pleating, tie necks, pussycat bows and smocking details take this look to the next level. Off the shoulder, cold shoulder and every type of sleeve treatment imaginable are key this fall.  And don't forget the peasant, this is not just your ordinary peasant top from years past, updated with beautiful prints, fall florals, rich colors, and lots of details like lace-up's and crochet treatments give a fresh new update to this all-time favorite silhouette.

Vintage Vibes This season’s 70’s trend is BOHO CHIC with a modern take on this throwback look for fall!  Long peasant dresses, suede skirts and lace up tops are all must have items!  The classic boho look is updated with new twists on the maxi dress and tops with fringe and lace details. Update your wardrobe with brocades, embroideries, shearling or fur found in this mixed media trend.  These details are this season’s essentials and perfect with a floor length frock or peasant top. Step out with a suede stacked bootie and fringe cross body bag to complete the look.

Boy Meets Girl MENSWEAR inspired looks--whether it's a matched suit or a great structured menswear pant with a white, crisp white button-up shirt and oxford shoe, this look is essential this season.  Herringbones, glen plaids and stripes are key.  Style a casual look by mixing a great blazer with a boyfriend jean, or keep it simple with a houndstooth A-line skirt or sheath dress.  The longer sleeveless jacket is also a staple with this trend and works perfectly with the must-have blouse for the fall season.  Pattern colors are primarily black, grey and cream so for some feminine appeal, add a splash of color with a statement ring, bold block heel or tassel clutch.

Plaid, please Plaid dresses, plaid shirts, plaid outerwear, plaid accessories, plaid everywhere -- we are loving this trend! It’s the season of plaid and we are taking them to the next level.  Pair plaid with ladylike details such as lace-ups, cold shoulders, peplums and sheer flowing fabrics.  Accessorize with a plaid skinny scarf or make a bolder statement with a plaid wool coat this season, either way you wear it, you’ll be trend-right.  Colors include everything from traditional red, black and ivory to the neutrals of black and grey and updated denim friendly blues.

Status Symbol Show your love for your favorite brands in style.  LOGO’s larger than life are everywhere from Calvin Klein, Michael Kors, Under Armour and everywhere in between.  These streetwear silhouettes include leggings, tees, sweatshirts, caps, sneakers, jewelry and handbags.

#WEDODENIM Options are endless in denim for fall with updated fabrics, color and washes, silhouettes and details.  Denim dresses, jackets, shirts and jeans are on everyone's shopping list. Key trends include destruction, release hems, fray hems, high cuffs, ankle lengths, skinnies and boyfriends.  Double your denim look by pairing a denim jacket with your favorite jeans for a fresh modern look or pair your denim shirt with a flirty skirt for a new daytime fashion statement.

In September, the fall 2016 trends come to life on the runway with New & Now fashion shows held in 12 cities. Registration grants shoppers access to head to toe looks created by expert stylists, plus exclusive offers, a chance to win prizes and a complimentary beauty makeover. Find out more at NewandNow.com .

About The Bon-Ton Stores, Inc. The Bon-Ton Stores, Inc. (Nasdaq: BONT ), with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 267 stores, which includes 9 furniture galleries and four clearance centers, in 26 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates.  The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings.  The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves.

For store locations and information visit www.bonton.com . Join the conversation and be inspired by following Bon-Ton on Facebook , Twitter , Instagram , Pinterest and the fashion, beauty and lifestyle blog, #LoveStyle .

CONTACTS: Christine Hojnacki, VP Public Relations 414.347.5329, cell 262.378.9354 Christine.Hojnacki@bonton.com

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