Yeah, that's all part of the promo of the product.
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Watch the movie "Social Network" to see how Mark Zuckerberg grew Facebook through college campuses.
Give them shirts, hats, stickers. They love the pot leaf stuff. And of course sell sheets for them to give the store owners.
Each distributor would hold training sessions for the BAs every so often depending on demand.
The training program would be developed at the corporate level and rolled out to distributors.