Lalpina Water (OTC: HIPH) Signs East Coast Retail

PLAYA VISTA, CA--(Marketwired - Jul 28, 2016) -   LALPINA WATER (American Premium Water Corporation) ( OTC PINK : HIPH ), today announced the signing of a distribution agreement for retail markets in the New York-New Jersey area. The agreement, with independent distributor American Standard Beverage Company, comes on the heels of LALPINA's decision to produce its signature 7.3 alkaline water in the more consumer friendly PET "sports" bottles.

"We couldn't be happier with our new distribution partners in the New York market," stated Company Chairman and CEO Al Culbreth. "We've responded to market demand, and this agreement will now put us in front of some of the most discerning, health-conscious buyers in the country. They're looking for a superior water with real health benefits, and that's what we're making every day."

According to the Beverage Marketing Corporation (BMC), bottled water already outsells soft drinks on the retail shelf in 17 major cities including New York, and by early 2017 single-serve PET plastic-bottled water is set to become the number-one packaged beverage in the country. The Company makes no secret of modeling its business model after SmartWater's Energy Brands, the New York area upstart that was bought by Coke for over $4 Billion. It expects to exceed $1 Million in sales this year.

LALPINA WATER is sourced from a high-altitude aquifer deep in the Blue Ridge and the Blue Mountains. It is available in 7.3 and 9.5 pH, either natural spring or sparkling.

"We've got quite a few more really exciting developments we'll reveal soon enough," continued Culbreth. "We've started partnering with high schools in the New York-New Jersey area to make sure our water finds its way to those growing bodies who need it the most. Ultimately, it's about getting Lalpina in every refrigerator in America."

Safe Harbor Notice

Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995). American Premium Water Corporation cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. American Premium Water Corporation undertakes no obligation to revise these statements following the date of this news release. Additional details of the Company's business can be found in its public disclosures as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database.

This press release is issued on behalf of the Board of Directors by Alfred Culbreth, CEO and Director.

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