Discovery has greenlit The Satchel, a virtual real
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The channel operator has launched a VR push across its core Discovery brand, through its Discovery VR initiative, and its sports channel Eurosport.
The Satchel will be a four part series with a narrative based around a man, Jim, who goes on a date with a woman holding a suspicious satchel, leading to a series of adventures, and experiences for the VR consumer.
The Satchel is partly ad-funded, with Japanese car brand Toyota partnering with Discovery.
The pair teamed earlier this year to make shortform VR experiences Let’s go Places: Austen and Innovative Designs.
Discovery VR launched last year and the 100 resulting pieces of content on the service have generated 59 million views, and the VR app has been downloaded 1.4 million times.