Agora Holdings, Inc. (AGHI) Measuring Businesses C
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Social media analysis has become key to online success for organizations of all sizes. Without the use of social media analytics, companies are unable to establish where they stand in the virtual world. Aside from this, companies are able to use such analytics to engage and communicate with customers more efficiently. Social media analysis allows organizations to have a deeper understanding of how their audiences are interacting with their brands. With this, they can tailor their social media platforms to customer requirements, allowing them to attract a broader audience, receive more impressions, and generate higher conversion rates.
Social media monitoring and analytics enable organizations to diagnose, prioritize, and evaluate their strategies. Today, it is not enough to simply monitor the number of likes and shares you get on Facebook (NASDAQ: FB), Twitter (NYSE: TWTR), or other social platforms. Now, companies are able to measure virtually anything they want. The most important and popular metrics to analyze include: conversions, reach, engagement, impressions, audience growth rate, visits vs. organic visits, referral traffic, influence scores and bounce rates. Many marketers use dozens of analytical tools at one time.
Each social media platform today offers some form of analytical tool. Facebook, Twitter, LinkedIn (NYSE: LNKD), Google+ (NASDAQ: GOOGL), and Pinterest have dashboards entitled “analytics” or “insights” on their pages. Each platform works slightly differently, but nearly all allow admins to see stats for posts, reach, likes, mentions, impressions, shares (or retweets), and so on. Analytics for each page has been made easier by third parties such as Google Analytics, Buffer, Social Analytics, and many others. However, how do you decide which analytics tools are right for your company’s social media campaigns? It is hard to determine what numbers are most important when everything is scattered across all your platforms.
FRAME social media management software by Agora Holdings, Inc. (OTC: AGHI), has been optimized for the use of businesses, public relations firms, and investor relations agencies worldwide. This unique platform gives companies ease-of-use thanks to a single dashboard that publishes all messages relevant to an organization’s corporate social media accounts. Aside from this unique opportunity to gather information through one page, FRAME offers features to enhance customer care and engagement. With FRAME, businesses not only measure the direct success of their social media campaigns, they also gain insight into relevant social media mentions, content that is shared, and conversion rates.
For more information, visit www.agoraholdingsinc.com
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