Check out their likes/view counts on
Check out their likes/view counts on Youtube/Twitter/Facebook. They are not getting traffic/views. If they had a million subscribers we'd be seeing significantly larger numbers. I would not be surprised if active users are in the small thousands. If numbers were higher they wouldn't have to dilute. They wouldn't have to R/S. We are MUCH MUCH MUCH smaller than they are leading on.
Now I think all of that could easily be fixed with the right marketing/live content. We also need to be included in all of the new TV's. You be surprised by the amount of people who will not install apps. If we're on all of the new TV's it'd seriously just take 1 really awesome exclusive live event and we'd be known.
Until that happens we will never grow. I think they know this. It's why we've seen very little change over the last year. They saw that nobody was buying Interstellar/Terminator etc.... and have waited to get on all of the platforms.
I believe we can quickly grow once they decide to let that happen.
Right now we are a gas station out of gas. Sure we have snacks/soda, but without the gas nobody is even coming into our store.
I haven't purchased a single movie. I'd go buy the $5 Blu-Ray before I did that..... That is the problem they need to overcome. The only way to do that is exclusivity. If I can only get it on Ultraflix I'll get it on Ultraflix.
For the average consumer it's always going to be in this order "Walmart, Neflix, Cable/Direct TV, Amazon, Hulu, everything else." Until we give consumers a reason to pick us first we won't gain traction. We need to have things none of those have.... Catalog films, new releases aren't key to that.... That's what everyone else has....
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