For every can of drink RMHB sells its one less can of soda the other companies lost. As that number increases competition faces the problem of lost revenue. Remember RMHB is a start up company with some great products. As they grow the worry lines start to show and competition will start to take action. They may start with buying a percentage of stock in RMHB and see where it goes rather then laying out a bundle to take it over. like Coke did in Africa. They bough in and in 3 years will buy out that company. That way they limit their risk, Who knows? Time will tell but from the ground work RMHB is laying I would venture to say in a short time they have grown and will continue to grow by leaps and bounds. Look at pepsi, They are into drinks, and snacks. Its diversification . RMHB started out that way. Will RMHB pose a threat to the competition?
Bet on it~
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