Research: Worldwide OTT TV and Video Revenues Pred
Post# of 96892
Posted On: 07/21/2016 7:32:53 AM
Research: Worldwide OTT TV and Video Revenues Predicted to Hit Around $65 Billion by 2021
Mon, 07/18/2016 - 12:46pm by Laura Hamilton, Editor, @cedmagazine
Global OTT TV and video revenues for 100 countries will reach $64.78 billion in 2021, according to Digital TV Research. That’s an incredible increase from $4.47 billion in 2010 and $29.41 billion in 2015, according to the research firm.
From the $35.37 billion extra revenues between 2015 and 2021, Asia Pacific will contribute $12.65 billion, Western Europe $8.25 billion and North America $9 billion, the research indicates. The “Global OTT TV & Video Forecasts” report estimates that Latin American revenues will nearly triple, with even greater growth expected in Eastern Europe and the Middle East and Africa.
The forecast from the company has the U.S. remaining the dominant territory for online TV and video revenues – rising by $8.24 billion to $22.82 billion between 2015 and 2021. China will add a further $6.24 billion, with its total revenues nearly quintupling over the period to give it second place, the research firm reports.
SVOD is predicted to become the largest revenue source by 2018, but AVOD will regain top position by 2020. Subscription VOD (SVOD) will add $14.58 billion in revenues between 2015 and 2021, with advertising VOD (AVOD) up by even more ($15.37 billion), Digital TV Research says.
The research firm forecasts 383 million SVOD subscriptions by 2021, up from 21 million in 2010 and 163 million by end-2015.
“It is important to note that these figures are for gross subscriptions. A home or a person can pay for more than one SVOD platform. This is reasonably commonplace in some countries such as the US, Scandinavia and the UK,” Simon Murray, principal analyst at Digital TV Research, notes.
Mon, 07/18/2016 - 12:46pm by Laura Hamilton, Editor, @cedmagazine
Global OTT TV and video revenues for 100 countries will reach $64.78 billion in 2021, according to Digital TV Research. That’s an incredible increase from $4.47 billion in 2010 and $29.41 billion in 2015, according to the research firm.
From the $35.37 billion extra revenues between 2015 and 2021, Asia Pacific will contribute $12.65 billion, Western Europe $8.25 billion and North America $9 billion, the research indicates. The “Global OTT TV & Video Forecasts” report estimates that Latin American revenues will nearly triple, with even greater growth expected in Eastern Europe and the Middle East and Africa.
The forecast from the company has the U.S. remaining the dominant territory for online TV and video revenues – rising by $8.24 billion to $22.82 billion between 2015 and 2021. China will add a further $6.24 billion, with its total revenues nearly quintupling over the period to give it second place, the research firm reports.
SVOD is predicted to become the largest revenue source by 2018, but AVOD will regain top position by 2020. Subscription VOD (SVOD) will add $14.58 billion in revenues between 2015 and 2021, with advertising VOD (AVOD) up by even more ($15.37 billion), Digital TV Research says.
The research firm forecasts 383 million SVOD subscriptions by 2021, up from 21 million in 2010 and 163 million by end-2015.
“It is important to note that these figures are for gross subscriptions. A home or a person can pay for more than one SVOD platform. This is reasonably commonplace in some countries such as the US, Scandinavia and the UK,” Simon Murray, principal analyst at Digital TV Research, notes.
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