I agree, both aisles would be the ideal way to inc

I agree, both aisles would be the ideal way to increase awareness and grab up market share from competitors. On a good note, with all of the recent revelations concerning the crap that's in Monster and Red Bull, a lot of those customers just might wander over into the health food aisle! lol I think they're definitely trying to move most of the 12 oz. inventory prior to delivery of the 16 oz. cans which should be their main format for future production runs. Jerry had said the purchase price was actually cheaper per empty can produced due to the more common size, and consumers seem to prefer the 16 oz. cans which is why the big box marketing pros requested that Rocky Mountain High be produced in that format. I'm guessing that the 12 oz. cans may still be popular in bars for mixers, especially sporting the leaf design.