Just recently we exchanged several posts about the

Just recently we exchanged several posts about the Hy-Vee chain seeing very robust sales. As a result, they've gone from using external distribution to using in-house distribution of Rocky Mountain High Brands. All feedback so far, from the larger, social network-active distributors, has been very positive. On the form 10 there is a reference to returns as non-significant. There are always a few "wanna-be" distributors that end up rolling over when you make it easy for small wagon jobber mom & pop starts. It's a great way to build a brand. The initial steps are a little slower, especially when building a brand with several offerings (more diverse), but it's well proven. Actually, the founder of 5 Hr. Energy used the same method to launch that brand. I think we know how that worked out for him. Point is, there's NO evidence to contradict the feedback from distributors, and it's been over a year now. The form 10 reveals that only about 15% (28% for 2015) of sales has been through direct online sales, and the following indicates the importance of the ongoing restructuring of brokers and distributors: "Sales Channels--The Company depends upon a network of brokers and distributors to represent its product in the market. During its first year of operation, the Company signed twenty four distributors across the country. For the year ending June 30, 2015, the Company’s two largest distributors accounted for 27% and 26% of sales, respectively. The Company is currently evaluating the performance of its brokers and distributors and restructuring its agreements and methods of distribution to support our future growth."
It's a start up and it's building a winning brand that's progressing nicely. Those of us that have actually spoken to those selling the product came away from the conversations just wanting to buy more shares.