Moxian, Inc. (MOXC) Personalizing Its User Experience Further with Geolocation
Geolocation provides location data that allows social media platforms to connect users with others in their area. It also tells them about events and matches them to online activities that could be of interest. Geolocation first became popular back in 2008. Although many smartphone users have never used a geolocation application, many companies today are integrating geolocation into their social media applications and online platforms.
There are many reasons for marketers to use geolocation in their strategies. It represents data that enables companies to effectively target customers according to location, interests, and need. The Marketing Tech Blog describes geolocation as “the ultimate tool for nailing time and place: allowing businesses to promote their products and services in order to find the right market placement, and for their customers to receive tailored treatment based on their interests and needs.”
That said, although marketing has become not only instant, but location-based, geolocation is not being used to its full potential. Many consumers have privacy concerns about giving out their location. By sharing their location, they are essentially trusting the brand or company that is asking for their whereabouts. To make this work, marketers must use brand authority. They must give the consumer a trustworthy reason to share their location. To encourage users to give personal information, companies now integrate geolocation into their social media. In order to build geolocation into social media, one must remind consumers to check-in, encourage cross-promotion with social networks, and use geographic information from social media to encourage location-based participation.
Moxian, Inc. (OTCQB: MOXC) does just this. The social marketing and promotion platform integrates social media, entertainment, and business intelligence, helping merchants to accelerate and advertise through campaigns and promotions. The company has two products: Moxian+ User and Moxian+ Business. The Moxian+ User App has integrated geolocation, which allows consumers to search for merchants close to them. This feature not only gives users personalized information on events and promotions in their area, it also connects them to nearby friends. The application features a media messenger service, a gamification platform, a rewards platform, and a space for users to spend their virtual currency.
For more information, visit the company’s website at www.Moxian.com
Please read full disclaimers at http://disclaimer.missionir.com
Geolocation provides location data that allows social media platforms to connect users with others in their area. It also tells them about events and matches them to online activities that could be of interest. Geolocation first became popular back in 2008. Although many smartphone users have never used a geolocation application, many companies today are integrating geolocation into their social media applications and online platforms.
There are many reasons for marketers to use geolocation in their strategies. It represents data that enables companies to effectively target customers according to location, interests, and need. The Marketing Tech Blog describes geolocation as “the ultimate tool for nailing time and place: allowing businesses to promote their products and services in order to find the right market placement, and for their customers to receive tailored treatment based on their interests and needs.”
That said, although marketing has become not only instant, but location-based, geolocation is not being used to its full potential. Many consumers have privacy concerns about giving out their location. By sharing their location, they are essentially trusting the brand or company that is asking for their whereabouts. To make this work, marketers must use brand authority. They must give the consumer a trustworthy reason to share their location. To encourage users to give personal information, companies now integrate geolocation into their social media. In order to build geolocation into social media, one must remind consumers to check-in, encourage cross-promotion with social networks, and use geographic information from social media to encourage location-based participation.
Moxian, Inc. (OTCQB: MOXC) does just this. The social marketing and promotion platform integrates social media, entertainment, and business intelligence, helping merchants to accelerate and advertise through campaigns and promotions. The company has two products: Moxian+ User and Moxian+ Business. The Moxian+ User App has integrated geolocation, which allows consumers to search for merchants close to them. This feature not only gives users personalized information on events and promotions in their area, it also connects them to nearby friends. The application features a media messenger service, a gamification platform, a rewards platform, and a space for users to spend their virtual currency.
For more information, visit the company’s website at www.Moxian.com
Please read full disclaimers at http://disclaimer.missionir.com
