Well, that's in your mind, and it's your money and your
Well, that's in your mind, and it's your money and your risk tolerance to manage as you wish. Utilizing the wagon jobber/guerilla approach to marketing & distribution initially lets many have a crack at it, and small "mom & pop" arrangements are fine until such time that they need to be absorbed, reassigned or moved aside for a bigger and more aggressive approach. Several have been very successful, some "so-so" and some not so much. What's cooking in California is the boys are shifting gears a bit after seeing the extremely positive reaction from consumers and those distributors that have made great progress. They're taking the approach to the west coast up several notches, and that's not only not a negative development, it's a major positive development as they've become aware that a big push there will pay off quickly and big time. I heard similar speculation about Mad Beez disappearing from the distribution map, but that pessimism was easy to extinguish with a quick phone call. The California events are entirely different. News is on the way, and some of us are sure of it. Seeing may be believing, but I've already seen enough to believe. I have no doubt. Of course, one can always easily come up with "what if" skepticism concerning the future of small companies just getting a brand off the ground since time machines are tough to finance. The real challenge is in recognizing the companies that are highly likely to succeed when hindsight proof in the form of net profits in fully reporting documentation, or a time machine, just aren't available yet.
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