an LOI from Pepsi, Coke or Dr. Pepper would make t
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How Hansen's Natural created a Monster
http://fortune.com/2012/11/05/how-hansens-nat...a-monster/
excerpt from an article in 2012 in FORTUNE Magazine
Then, in 2002, Hansen’s created a Monster. The company’s revenue from drink products skyrocketed from $50 million in 2003 to $1.7 billion in 2011, according to an October analyst report from Morningstar. The jump was all thanks to Monster.
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