I agree that logo is on the new hats, shirts. It's

I agree that logo is on the new hats, shirts. It's very cool and Hangover Joe's it's Iconic looking. You are correct, these guys think outside the box. The do things that are politically incorrect and yet cool and unique. I believe that Gene Gilstrap took the rights to sports bars as i recall back in the old filings. I expect someday in the future a HJOE bar will pop up in New Orleans or Vegas etc. They have a lifestyle concept, kind of rebel in your face brand. I expect they are way ahead planning more products for more dealers and an ever expanding demographic, not only have the toxic dudes under estimated them so have many shareholders. I think that SMS has also influenced them and bringing kind of a Tabasco way of thinking to the company talk about and iconic brand. This form has core believers as they say, but I think the traffic this site is getting and HJOE themselves sending fans here more people are becoming aware of what they are doing. I love it!