$MSRT .. BUSINESS MODEL ADVERTISING Launche
Post# of 593
Posted On: 06/29/2016 12:55:22 PM
$MSRT ..
BUSINESS MODEL
ADVERTISING Launched in August 2015
• PROBLEM: Cannabis companies can’t advertise on Facebook or Google, and the “enthusiast”
cannabis demographic is incredibly hard to target
• SOLUTION: Self-service advertising portal that enables cannabis-related businesses to reach
cannabis enthusiasts through MassRoots, social platforms, and cannabis-related websites
DATA SALES Coming Late 2016 / Early 2017
• PROBLEM: Dispensaries don’t know what to stock their shelves with; growers don’t know
what to produce; new companies entering the space don’t know where to spend R&D budget
• SOLUTION: Business dashboards featuring MassRoots' proprietary product data in easy-touse,
actionable formats; white papers
PREMIUM SUBSCRIPTION Coming Late 2016 / Early 2017
• PROBLEM: Consumers have a hard time finding good deals and cannabis products that are
just right for them
• SOLUTION: $5-10/month subscription to suggest the best products for you, at the best
prices, based on your cannabis profile and preferences
FINANCIALS
• As of March 31, 2016, MassRoots had
generated $300,000 in revenue since inception
with an additional $320,000 in forward
advertising contracts not yet realized
• Majority of advertising revenue has come from
dispensaries and cannabis-brands in CO and
CA
• Uber and Fusion (division of Univision)
recently became first non-cannabis advertisers
• Had a shareholder’s deficit of $363,131 as of
March 31, 2016
https://massroots.com/investors/MassRoots_Pit...une_19.pdf
4kids
BUSINESS MODEL
ADVERTISING Launched in August 2015
• PROBLEM: Cannabis companies can’t advertise on Facebook or Google, and the “enthusiast”
cannabis demographic is incredibly hard to target
• SOLUTION: Self-service advertising portal that enables cannabis-related businesses to reach
cannabis enthusiasts through MassRoots, social platforms, and cannabis-related websites
DATA SALES Coming Late 2016 / Early 2017
• PROBLEM: Dispensaries don’t know what to stock their shelves with; growers don’t know
what to produce; new companies entering the space don’t know where to spend R&D budget
• SOLUTION: Business dashboards featuring MassRoots' proprietary product data in easy-touse,
actionable formats; white papers
PREMIUM SUBSCRIPTION Coming Late 2016 / Early 2017
• PROBLEM: Consumers have a hard time finding good deals and cannabis products that are
just right for them
• SOLUTION: $5-10/month subscription to suggest the best products for you, at the best
prices, based on your cannabis profile and preferences
FINANCIALS
• As of March 31, 2016, MassRoots had
generated $300,000 in revenue since inception
with an additional $320,000 in forward
advertising contracts not yet realized
• Majority of advertising revenue has come from
dispensaries and cannabis-brands in CO and
CA
• Uber and Fusion (division of Univision)
recently became first non-cannabis advertisers
• Had a shareholder’s deficit of $363,131 as of
March 31, 2016
https://massroots.com/investors/MassRoots_Pit...une_19.pdf
4kids
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