A Letter from the Chairman - June 22, 2016 Dear S
Post# of 1276
Dear Shareholders,
As Chairman and CEO of our company, I want to update you on the status of the opportunities and challenges that we are facing. The last few months have been challenging for multiple reasons including lack of sufficient funding from our financial partners, delays in vendor delivery and a lack of urgency from some of our partners. However, these challenges have also created opportunities that were not available to us a few months ago, and we are now in position to capitalize on the challenges and execute on the opportunities.
Financing
As CEO, I have to make daily decisions that dictate our tactical and operational plans based on promises from and agreements made with our financial partners. As a key part of my job, I want to, and need to, update our shareholders by issuing timelines for execution of our plan which include operational, marketing and sales timelines. Regardless of the circumstances, the ultimate responsibility is mine, and I recognize my responsibility to the shareholders of this company. Since we have not delivered on the timelines stated in previous press releases, I decided to hold off on updates until the funding promises were turned into reality. Hence, the reason behind the lack of updates lately.
Related to the above failures to receive promised and proper funding from our financial partners is the status of the company not filing our Form 10-Q on time. We are waiting on raw data from a few groups needed to complete our comprehensive financials which has caused a delay in our filing. While this is only indirectly related to the financial partners’ failures to deliver, it is definitely a contributing factor. A timeline on the filing of our Form 10-Q will be updated as soon as I have a reasonably accurate timeline.
However, there is a golden lining to this tardy situation. While we have not been able to secure complete and proper financing from our financial partners, which contributed to the delay of our filing on Form 10-Q, it has created a unique situation and opportunity for our shareholders and new investors. Until our financials are filed, no restrictive legends can be removed from newly issued shares of company stock that is reliant on Rule 144 of the Securities Act, as amended. This means no conversions / no dilution from any of our contractual funding arrangements relying on these exceptions for restrictive legend removal.
The lack of conversions in this period is beneficial; however, this situation creates another, even greater, opportunity for the company and our partners. We have asked all our financial partners to cooperate and consolidate the multiple financings into a more manageable arrangement for the financers and the company, alike. The company now has the proper leverage to make this request a reality.
CB Squeeze
CB Squeeze, from The Herbal Collection™, is progressing at a rapid pace considering the above financing challenges. We are receiving excellent feedback from vendors, distributors and our marketing team. We planned to focus this product for the e-commerce consumer (and we still do), but we have received greater than expected interest from brick and mortar distributors. We will update you on CB Squeeze and its targeted availability within the next week. More information about CB Squeeze is available at:
http://www.twitter.com/THCBrands
http://www.facebook.com/THC-Brands
http://www.instagram.com/THCBrands
VitaminFIZZ
VitaminFizz has completed the new flavor profiles and updated packaging. We have scheduled a pilot production run to ensure the consistency of the new product formulations, flavors and labels in the commercial scale filling process. This pilot production run is now scheduled for July, but it will only be possible once we get our financial partners back on the same page as each other and our company. VitaminFIZZ is in placement interviews for most of the national accounts for Fall, 2016.
VitaminFIZZ has experienced an interesting year of ups and downs. One year ago, we were scheduled in a National Account. Then the original owners of VitaminFIZZ tried to push us out of the deal. We eventually won the battle, but we were set back by over six months due to this battle. As soon as we acquired 100% of VitaminFIZZ, our financial partners started giving us problems and failed to deliver as promised making it impossible to properly plan our operations. With all those challenges and obstacles, I know we are on the right track because, ever since we announced VitaminFIZZ with Caffeine, the original partners have been trying to get back into the VitaminFIZZ deal. More information about VitaminFIZZ is available at:
http://www.vitamin-fizz.com
http://www.twitter.com/vitaminfizz
http://www.facebook.com/drinkvitaminfizz
http://www.instagram.com/vitaminfizz
With the leveraged cooperation of our financial partners, we can capitalize on our years of hard work to lay our very solid foundation. The national rollout of not one, but up to three, product(s) is a viable reality. As we execute on all the above, we will keep you updated, but only with definite operations and timelines, to the best of our ability. As your Chairman and CEO, and as the largest single shareholder of the company, I know we can execute on our business model. I appreciate your loyalty, understanding and patience during this financing and operational turmoil. We are working day and night to take advantage of these challenges turned opportunities.
Sincerely,
V. Scott Vanis
Chairman & CEO
Minerco, Inc.
Minerco Company Background: Minerco, Inc. (OTC:MINE) is an emerging growth company specializing in the food and beverage industry. Its portfolio includes Athena Brands, Inc., The Herbal Collection™ and Coffee Boost™. Athena Brands, Inc. is a specialty beverage company that develops, produces, markets and distributes a diversified collection of forward-thinking, enhanced and better-for-you consumer brands. The Athena Brands portfolio includes Avanzar Sales & Distribution, LLC, VitaminFIZZ®, Vitamin Creamer® and Island Style™.
http://www.minerco.com
http://www.twitter.com/MinercoInc
http://www.facebook.com/MinercoInc
Please contact:
Minerco, Inc.
info@minerco.com
888-473-5150
Safe Harbor Statement
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although we believe that the expectations and assumptions upon which they are based are reasonable, we can give no assurance that such expectations and assumptions will prove to have been correct. Some of these uncertainties include, without limitation, the company's ability to perform under existing contracts or to procure future contracts. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, successful implementation of our business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. We undertake no obligation and do not intend to update, revise or otherwise publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of any unanticipated events. Although we believe that our expectations are based on reasonable assumptions, we can give no assurance that our expectations will materialize. Many factors could cause actual results to differ materially from our forward-looking statements
http://minerco.com/news.php?p=142
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