Accesswire Mar 11, 2015 7:15 AM DENVER, CO / ACCE
Post# of 15187
DENVER, CO / ACCESSWIRE / March 11, 2015 / Hangover Joe's Holding Corporation (HJOE), is excited to announce that it has signed a distribution deal with Cure Korea for the sale of hangover recovery shots in Korea, Japan and China. Over the next five years we will be distributing to Cure Korea which will be the merchandising arm of Hangover Joe's in Asia. "We are very excited about this deal," said Matthew Veal, CEO for Hangover Joe's. This is a huge achievement for the company. We have worked for over a year to do what was required for the KFDA to adjust our formula, so that it would gain acceptance in Asia. The Korean FDA is one of the strictest regulatory agencies in the world on dietary supplements and this is was not an easy task. We have re-engineered the hangover recovery shot to meet their guidelines for Asia, but we have also brought forth some of the best and latest ingredients to this new shot to make it even more effective in relieving the symptoms associated with a morning hangovers. Co-Founder and the head of sales and marketing Shawn Adamson worked at this day and night with both our beverage scientists and with our counter parts in Asia, dealing with the KFDA to create this new formula and to open up Asia for Hangover Joe's.
This once again shows we are the leader in the functional lifestyle category in hangover recovery both in the USA & Internationally. I cannot stress what an accomplishment this is for our company. We had originally contracted an agreement with Media2UCo LTD, a Korean company, back in 2013 to launch in a chain of 8600 stores in Japan for 10 million bottles over 3 years. During the process of gaining acceptance to Asia, Media2UCo LTD went out of business in Korea and filed bankruptcy. We established a new contract with Cure Korea to launch in Korea but to also re-establish our agreements in Japan with the chain of 8600 stores. Cure Korea has very good connections into Asia and will re-establish our brand in Japan with the chain and will also launch us into China. We will focus on Hong Kong plus Macau which is the Las Vegas of Asia and a gambling mecca in Asia. Cure Korea will also focus on the larger and more affluent cities in China with a network of Chinese distributors.
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